Identity Crisis: A new bill would require marketing materials to clarify one’s credentials

New Momentum

Although similar bills have failed in Congress in years past, otolaryngologists are hopeful this time around. The support of so many physician organizations has given the legislation momentum, Dr. Thomas said. The AMA survey also indicates backing among the public. Eighty-seven percent of respondents said they’d support a measure requiring all health care advertising materials to clearly designate the level of education, skills and training of the providers promoting their services.

“It just makes sense and would be appropriate for the public,” Dr. Thomas said.