The decision to engage saled and marketing representives should be made carefully because the arrangements are subject to significant scrutiny under the federal Anti-Kickback Statute (AKS) and state equivalents.
The Need for Innovation in Otolaryngology
Americans, on average, currently spend more than $10,000 a year per person on healthcare. This is a dramatic and unsustainable increase from an average of $160 per person in 1960. […]
Hiring a Public Relations Firm for Your Medical Practice
With more and more patients doing their own searching for the “right” doctors, those otolaryngologists who stand out the most—a goal usually accomplished with help from a reputable public relations firm—are more likely to get the lion’s share of business.
Get Out There: Optimize your web identity to sell your otolaryngology services
If you think your patients are finding your otolaryngology practice by looking in the Yellow Pages, think again. Increasingly, patients are deciding which physician to call by visiting the web and reading feedback on sites like vitals.com, healthgrades.com, lifescript.com and drscore.com.
Advertise with Caution: State laws restrict how physicians can market themselves
In this economy, investing in advertising as a way to increase profits is an attractive idea. But, before you reach out to a marketing firm, let me tell you about a recent scenario that happened to one of my physician clients.
Your Practice, Your Brand: Top 3 marketing strategies
It’s a common challenge: In a tough economy, do you spend to increase patient revenue or save to keep your practice afloat?
Quality Medical Care Forms Basis for All Marketing
Part 2 of 3 articles
EMR and Advertising: Strange Bedfellows?
Electronic medical records (EMR) are to health care professionals what world peace is to humanity-everyone wants it, but not everyone agrees how to go about it.
Drug Marketing: Different Impacts on Different Physicians
Pharmaceutical company representatives (PCRs) are as ubiquitous in otolaryngologists’ offices as seasonal allergies and ear infections.
Thinking of Adding Hearing Aids to Your Practice? Experts Dispense Advice
An estimated 31 million Americans are affected by some level of hearing loss and, as the population ages, that number will continue to rise.