Direct-to-consumer advertising is good at both providing information about a product, but also using imagery that signifies a happier life just within reach.
COSM 2012: TRIO Guest of Honor Cautions against Physician Advertising
Physician advertising can mislead patients and change the dynamic of the patient-physician relationship into one of a consumer-client relationship, said Paul A. Levine, MD, FACS, who gave the Guest of Honor presentation here on April 20 at the Triological Society annual meeting. The meeting was held as part of the Combined Otolaryngology Spring Meetings.
EMR and Advertising: Strange Bedfellows?
Electronic medical records (EMR) are to health care professionals what world peace is to humanity-everyone wants it, but not everyone agrees how to go about it.