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Business of Medicine

Everything AI and Its Effect on Otolaryngology

May 13, 2024

Virtual (VR), augmented (AR), and mixed realities (MR) all fall under the umbrella of extended reality (XR) and are characterized by extending a user’s experience into different worlds via technology that simulates those realms. In healthcare, currently, one of the main uses of XR occurs during surgery.

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Large language Model AI Technology Is Being Used in Some Healthcare Applications, but Is It Any Good?

April 11, 2024

As with any powerful new technology, excitement over the real and potential benefits of LLMs within healthcare will need to be continually evaluated against real and potential risks. With the launch of ChatGPT for general usage, the time has arrived to weigh in on this balancing act as more people adopt the technology.

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Generative AI and the Future of Otolaryngology

March 26, 2024

This article provides a brief foundational understanding of generative AI and describes examples of its current and potential uses in healthcare, as well as the experience of some otolaryngologists in their early adoption of generative AI programs designed to help ease the burdensome task of documentation.

Money Talks: Private Equity Has a Growing Interest in Otolaryngology

February 13, 2024

While the economics of running an otolaryngology practice seem to get more challenging each year, financiers see plenty of opportunity for profit.

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Everything AI: What Artificial Intelligence Is and What Effect It Has on Otolaryngology

February 13, 2024

This article is the first in a series of five that looks at the broad dimensions of AI within the context of healthcare in general and otolaryngology where apt. This first article describes basic principles of AI and how these technologies are currently used in healthcare.

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Novel Documentation of Supplemental Margins Using iPad Annotation of 3D Surgical Models with Procreate

December 19, 2023

The Procreate application was utilized on iPad Pro to intraoperatively annotate 3D renderings of head and neck surgical defects and resection specimens. By using Procreate on an iPad, the surgeon could annotate intraoperatively without breaking scrub to indicate the breadth of supplemental margins harvested in real time.

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The End of the Public Health Emergency: What It Means for Telehealth

August 15, 2023

The end of the public health emergency signals many changes in the healthcare industry, but among the most important will be changes to the use of telehealth.

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Can ChatGPT Be Used for Patient Education?

May 16, 2023

Although the artificial intelligence app ChatGPT has created chaos in some medical areas, it may be a promising yet ambiguous alternative to traditional search engines for patient information.

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Medical Mishaps Can Have Negative Effects on Otolaryngologists and Patients

April 18, 2023

Physicians internalize medical mishaps and then are afraid to share them for fear of identification as a “bad doctor,” feeding into an impostor syndrome and depression.

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Physician Assistants in Otolaryngology Can Be a Boon to Otolaryngology Practices With the Substantial Training They Receive

March 15, 2023

Accredited educational programs and on-the-job training equip physician assistants to master specialty-specific skills and tasks, making them invaluable to an otolaryngology practice.

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