Tips on Creating a Website for Your Practice - Page 5 of 5

Karen Appold is a freelance medical writer in Pennsylvania.

10 Website Design Tips

Choose color palettes carefully (think about the emotions colors convey), and avoid using more than five colors on your site.
Select easy-to-read fonts in a large enough size to scan quickly.
Label menu tabs clearly; anticipate how patients will look for information.
Introduce your physicians and staff: Include bios, photos, and videos.
Use photos of your physicians positively interacting with patients.
Post downloadable documents that new patients will need to complete prior to their first visit.
Make your site interactive: Include surveys and a way for patients to ask questions and make appointments.
Make it educational: Include disease fact sheets and relevant research, links to support groups, and other information patients might find valuable.
Tell your practice’s story—share what makes it unique.
Tell your patients’ stories (with permission and signed waivers), and let them recommend you.