ENTtoday

Gaps in Medical Business Education Can Be Addressed Through Asynchronous Learning

by Ashley M. Nassiri, MD, MBA, David S. Haynes, MD, MMHC, and Matthew L. Carlson, MD •

BUSINESS DOMAIN: PRACTICE MANAGEMENT

TOPICS

  • Networking, practice-building, and referrals
  • Patient and practice benefits of expanding clinical services
  • E-commerce
  • Scribes, advanced practice providers, and clinical workflow
  • Billing, reimbursements, and RVUs
  • Social media as a research and patient engagement tool
  • Practice and hospital reputation

SUGGESTED RESOURCES

Web and Podcasts:

  • Participant Use Data File. American College of Surgeons National Surgical Quality Improvement Program (NSQIP); 2019. https://www.facs.org/quality-programs/ mbsaqip/participant-use.
  • Otolaryngologist Compensation Report 2020. Medscape; 2020. https://www.medscape.com/slideshow/2020- compensation-otolaryngologist-6012750.
  • Volpp KG, Mohta NS. (2018). Patient Engagement Survey: Social networks to improve patient health. NEJM Catalyst (subscription required). https://catalyst.nejm. org/doi/full/10.1056/CAT.18.0285.
  • Coding Corner: Example of Specialty Academy Coding Resource. American Academy of Otolaryngology–Head and Neck Surgery; 2020. https://www.entnet.org/ content/coding-corner.
  • Headmirror’s ENT in a Nutshell Podcast: Business of Medicine Series. Accessible online and via podcast platforms. https://www.headmirror.com/business-of-medicine.

Text:

  • CPT Professional 2020. American Medical Association; 2019.

Dr. Nassiri is a neurotology fellow at the Mayo Clinic in Rochester, Minn. Dr. Haynes is a professor of otolaryngology and hearing and speech sciences, chief of the Neurotology Division, and program director of the neurotology fellowship at Vanderbilt University Medical Center in Nashville. Dr. Carlson is a professor of neurosurgery and otolaryngology and chair of the division of otology in the department of otorhinolaryngology at the Mayo Clinic.

The authors have declared the following conflicts of interest: Dr. Nassiri and Dr. Carlson have received research funding from Cochlear Americas. Dr. Haynes is a consultant for Cochlear Americas, MED-EL, Advanced Bionics, and Anspach.