“What you don’t want to do is bring somebody new into your practice, and market that to your patients, then your patients do a Google search and see all of these terrible things,” Madden said. “That will turn the patient off to the practice entirely, not just to that one physician.”
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September 2012The bottom line, the experts agreed, is that the right hire for one’s practice is going to encompass not just the required set of professional skills but also the personality that fits the practice culture. Finding that individual will likely be a tedious process, but it’s one practice owners should lend considerable time to and proceed through with caution because, as Madden said, “It’s much more difficult to fire somebody than it is to not hire them in the first place.”