The lack of such clinical data is exactly why Dr. Rudmik embarked on the economic model described in The Laryngoscope study. “We don’t yet have the definitive head-to-head trial to make these determinations,” he said. “But we do have our paper, and I think the data we cite is a good start.”
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November 2014Are the findings good enough to serve as ammunition when fighting an ESS payment denial by a government or private payer? “It’s worth a try,” Dr. Smith said. “But remember, payers tend to take a short-term view of cost because of patient migration off their plans. So that initial $7,500 higher cost for sinus surgery, unfortunately, is what resonates most with many insurers—not any downstream benefits.”
For Dr. Rudmik, that type of short-term outlook is unfortunate. “I would challenge payers to find ways to serve the patient rather than ways to maximize profit. If they figured out ways to make their patients healthier and happier under their plans—such as paying for sinus surgery, which we’ve shown yields favorable long-term cost effectiveness—then maybe they wouldn’t be so likely to shop around for different coverage. Payers may well be surprised at how much patient retention—and savings—they could achieve.”
David Bronstein is a medical writer based in New Jersey.